NEEWER is a brand that specializes in providing cost-effective video and audio enhancement equipment for customers looking to create specialized studios with less money. They offer a wide range of products including continuous output lighting, RGB video lights, camera flashes, smartphone cages, and more. One specific product, the NEEWER Mic Boom Pole Support Holder with 5/8″ Stud for Light Stand Boom Arm C Stand, is designed for hands-free boom operation with flexible tilting adjustment and a durable, lightweight build. It is suitable for outdoor filmmaking, interviewing, and sound recording.